UpUp Automotive Research
Original, data-driven studies of the US used-car market and dealership operations, state by state, with the methodology shown in full.
Research · Pricing
The same VIN often carries different prices on the dealer's site and on marketplaces. Buyers report it, dealers track it, and a product exists to solve it. The right first question isn't how the feed works, but whether the internet executed the dealer's pricing decision everywhere.
Research · Colorado
The industry stereotype says dealers ignore unhappy customers. Colorado breaks it, and the most surprising part is who exactly is doing the answering. A near-census of 7,504 negative reviews.
Research · California
California replies to 56.2% of negative reviews, the highest in our study, while Michigan answers 4.1%. Across five states and 73,170 reviews, the 14x gap is not geography or dealer mix. It is process.
Research · Georgia
We analyzed 15,416 negative Google reviews of 400 Georgia car dealers. 36.7% received a dealer response, versus 4.1% in Michigan. We stress-tested the nine-fold gap five different ways.
Research · Michigan
We analyzed 18,116 negative Google reviews of 357 Michigan car dealers. Only 4.1% received a dealer response, and most dealers with repeated negative feedback never replied at all.
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